Timeline Explained
Legacy Checkout Flow
Examples here are of the overly
complicated checkout and cart
process
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Email
support@digitalshepherds.io -
Phone
+1 (917) 426-6454 -
Address
New York, USA
Allurez Fine Jewelry
Acquisition · Retention · Technology
From Checkout Friction to a 96% Lift in AOV
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Increase in Email Revenue
Increase in Email Revenue
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increase in Average order Value
increase in Average order Value
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Per Session Value
Per Session Value
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Challenge & Fit
Challenge
The original checkout flow was clunky, outdated, and inconsistent across devices. High-AOV shoppers were bouncing before completing purchases, especially on mobile. Custom product logic wasn’t supported cleanly, causing drop-offs in confidence and cart completion.
Why They Needed Us
Allurez needed more than a redesign — they needed a full rebuild of the checkout infrastructure that accounted for complex SKUs, ring sizes, gift options, and personalization — all without sacrificing speed or simplicity.
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STRATEGY & INSIGHT
Step 01
01
Funnel Mapping
We reverse-engineered Allurez’s checkout logic and benchmarked it against ecomm leaders like Crate & Barrel and Walmart.
Step 02
02
User Behavior Analysis
Heatmaps and abandonment data exposed exactly where users dropped — often at the point of ring sizing, gift options, or unresponsive mobile modules.
Step 03
03
Checkout Wireframing
We built new flows with clear decision trees for single-SKU, custom, and bundle products — ensuring fewer steps and clearer upsell paths.
Timeline Explained
Legacy Checkout Flow
Examples here are of the overly
complicated checkout and cart
process
Timeline Explained
Funnel Mapping
This is how we do competitive research for
best in class user experience and replicate it
with our websites
Timeline Explained
Checkout Wreframing
This is how we do competitive research for
best in class user experience and replicate it
with our websites
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Execution & Optimization
Checkout Rebuild
We rebuilt the checkout in a modular structure — optimizing for product variants, multi-step logic, and mobile performance.
QA & Launch
The new flow launched with full event tagging, GA4 tracking, and device-specific testing. We validated funnel performance via post-launch Hotjar tracking and conversion event monitoring.
New Cart Overlay
New Checkout process
New cart overlay simplifies things
Checkout Login
New Checkout process
New checkout login allows for social login for information capture
Checkout
New Checkout process
New checkout is accordion style