-
Email
support@digitalshepherds.io -
Phone
+1 (917) 426-6454 -
Address
New York, USA
Artistica Fine Art
Retention · Technology
Increase in Online Sales
Email Open Rate
Click-Through Rate
Revenue
Per Email Sent
Challenge & Fit
Challenge
Artistica’s site was clunky, emails underperformed, and customers struggled to find the right products.
They needed a platform that reflected their brand—and a system that turned traffic into revenue.
Why They Needed Us
They didn’t need more traffic.
They needed infrastructure to convert visitors, retain customers, and drive repeat sales through automation.
That’s where we came in.
STRATEGY & INSIGHT
Step 01
01
Analytics Review
We dug into bounce rates, exit pages, and conversion funnels to pinpoint friction. Mobile performance was lagging — especially on product pages
Step 02
02
UX Assessment
Navigation was unclear, filtering lacked structure, and CTAs were inconsistent across devices. The site didn’t support efficient discovery or checkout.
Step 03
03
Heatmap & Scroll Analysis
Hotjar data showed most users weren’t reaching product CTAs. On mobile, add-to-cart buttons fell below the fold for 60% of sessions.
Step 04
04
Stack Audit
No cart abandonment flows. No post-purchase nurturing. Automation was underutilized — and retention suffered as a result.
Step 05
05
Funnel Planning
We mapped a lifecycle-based funnel from first visit to second purchase — focused on increasing AOV, retention, and LTV with automation.
STRATEGY & INSIGHT
Step 01
01
Analytics Review
We dug into bounce rates, exit pages, and conversion funnels to pinpoint friction. Mobile performance was lagging — especially on product pages
Step 02
02
UX Assessment
Navigation was unclear, filtering lacked structure, and CTAs were inconsistent across devices. The site didn’t support efficient discovery or checkout.
Step 03
03
Heatmap & Scroll Analysis
Hotjar data showed most users weren’t reaching product CTAs. On mobile, add-to-cart buttons fell below the fold for 60% of sessions.
Step 04
04
Stack Audit
No cart abandonment flows. No post-purchase nurturing. Automation was underutilized — and retention suffered as a result.
Step 05
05
Funnel Planning
We mapped a lifecycle-based funnel from first visit to second purchase — focused on increasing AOV, retention, and LTV with automation.
Heatmap Analysis
Old Design Vs. New
Execution & Optimization
Funnel Build & Launch
We mapped a lifecycle-based funnel focused on increasing AOV, retention, and LTV. Automated journeys triggered by user behavior ensured we were always one step ahead — guiding users from browse to purchase, and from first purchase to second.
Creative Testing
We launched high-velocity A/B tests across ad creatives, angles, and hooks — using data to double down on winners and cut losers fast.
