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Email
support@digitalshepherds.io -
Phone
+1 (917) 426-6454 -
Address
New York, USA
Hazorfim Judaica
Retention · Technology
We turned underperforming emails into a luxury sales engine.
Increase in Email Revenue
open rate
click through rate
Challenge & Fit
Challenge
Hazorfim’s legacy and product quality were unmatched — but their email performance was abysmal. Emails landed in spam, open rates were flat, and click-throughs were nearly nonexistent.
Why They Needed Us
They didn’t just need new flows. They needed a system to segment their customers, personalize communication, and restore the brand’s voice in a saturated inbox.
STRATEGY & INSIGHT
Step 01
01
Audience Segmentation
We sorted their audience by behavior: first-time visitors, return buyers, and high-value customers.
Step 02
02
Competitive Research
We reverse-engineered flows from brands like Tiffany’s and other premium DTC brands, noting structure, tone, and sequencing.
Step 03
03
Personalization Strategy
We developed a modular email system using dynamic content blocks to serve product recs and offers based on purchase behavior.
Step 04
04
Wireframing & Messaging
Created new templates with countdowns, promo codes, layered CTAs, and best-seller carousels. Everything tied back to key personas.
Step 05
05
Funnel Planning
We built a lifecycle funnel based on user behavior — identifying key entry points for first-time buyers, as well as retention gaps for repeat customers.
Each email has dynamic content thatchanges based on who's readin it
Execution & Optimization
Flow Launch
We launched retention-focused campaigns: welcome flow, win-back series, and browse abandonment.
Copy & Creative Iteration
Optimized headlines and product positioning through multiple rounds of testing — bringing open rates above 24% and CTR above 11%.
