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Email
support@digitalshepherds.io -
Phone
+1 (917) 426-6454 -
Address
New York, USA
November Capital
Acquisition ·Technology
Building a Direct Lead Engine for 1031 Exchange Buyers
Cost per click
Click through Rate
Challenge & Fit
Challenge
Despite strong deal flow, November Capital had no control over lead quality, brand visibility, or long-term engagement. Their digital presence lacked authority and clarity—resulting in missed opportunities to capture, nurture, and convert high-intent buyers.
Why They Needed Us
They needed to stop renting attention and start owning their funnel. That meant replacing dependency on marketplaces with a performance-driven, brand-owned lead engine.
STRATEGY & INSIGHT
Step 01
01
Web Strategy
We launched the1031exchange.com, a clean, SEO-optimized site engineered to rank for long-tail 1031 search terms.
Step 02
02
Content Engine
We turned client knowledge into authority content: 1031 explainer articles, investment guides, and property-type pages built to convert.
Step 03
03
Conversion Flow
We embedded lead capture throughout the experience with downloadable guides, property interest forms, and a consult calendar.
Step 04
04
Brand Trust
Designed for authority with real-deal experience, testimonials, trust badges, and transparent value props above the fold.
Execution & Optimization
Site Design & Build
We rebuilt the site with modern UX, fast performance, and clear user pathways—driving action at every stage of the funnel.
Lead Funnels
Integrated CRM, automated responses, and nurture sequences to handle both cold interest and high-intent investors.
Ongoing Optimization
We monitored organic performance, CRO benchmarks, and audience engagement to refine targeting and increase conversion velocity.