-
Email
support@digitalshepherds.io -
Phone
+1 (917) 426-6454 -
Address
New York, USA
Yellow Shoes
Acquistion · Retention · Technology
We grew ecommerce without cannibalizing retail.
Increase in Online Sales
Email collected
Conversion Rate Lift
Bounce Rate Decrease
Challenge & Fit
Challenge
Yellow Shoes had over 100 retail stores and a century-old legacy — but their ecommerce experience was underdeveloped, clunky, and slow to grow.
While in-store sales remained strong, the digital funnel wasn’t converting. Navigation was confusing, CTAs lacked hierarchy, and the mobile experience was inconsistent at best.
Why They Needed Us
They weren’t just looking for a prettier website. They needed a complete digital overhaul — from UX to automation — without disrupting their retail momentum.
They brought us in to rebuild the system: audit the user journey, simplify the funnel, and launch a growth engine that worked for both in-store and online buyers.
STRATEGY & INSIGHT
Step 01
01
Analytics Review
We dug into bounce rates, exit points, and mobile drop-offs. Product pages and collection navigation showed high abandonment, especially on mobile.
Step 02
02
UX Assessment
We mapped user behavior through GA4, Hotjar, and scroll depth analysis. The navigation was too deep, CTAs too inconsistent, and product discovery paths unclear.
Step 03
03
Heatmap & Scroll Analysis
Heatmaps confirmed what users weren’t engaging with. CTAs often fell below the fold, and high-performing modules weren’t even being seen.
Step 04
04
Stack Audit
The tech stack was underperforming. No lifecycle automation, limited attribution visibility, and a rigid Shopify theme that limited testing.
Step 05
05
Funnel Planning
We built a lifecycle funnel based on user behavior — identifying key entry points for first-time buyers, as well as retention gaps for repeat customers.
STRATEGY & INSIGHT
Step 01
01
Analytics Review
We dug into bounce rates, exit points, and mobile drop-offs. Product pages and collection navigation showed high abandonment, especially on mobile.
Step 02
02
UX Assessment
We mapped user behavior through GA4, Hotjar, and scroll depth analysis. The navigation was too deep, CTAs too inconsistent, and product discovery paths unclear.
Step 03
03
Heatmap & Scroll Analysis
Heatmaps confirmed what users weren’t engaging with. CTAs often fell below the fold, and high-performing modules weren’t even being seen.
Step 04
04
Stack Audit
The tech stack was underperforming. No lifecycle automation, limited attribution visibility, and a rigid Shopify theme that limited testing.
Step 05
05
Funnel Planning
We built a lifecycle funnel based on user behavior — identifying key entry points for first-time buyers, as well as retention gaps for repeat customers.
Execution & Optimization
Funnel Build & Automation
We launched flows across the lifecycle — welcome, cart and browse abandon, post-purchase, and reactivation. All flows were behavior-triggered and personalized.
Creative Testing
We tested hooks, messaging, and layout structures across Meta, email, and landing pages. Winners were scaled, underperformers retired.
