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Artistica Case Study | Digital Shepherds
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Case Study

80% Sales Increase in 4 Months

How we turned a passion project into a revenue-generating email engine for a family-owned art business.

Artistica Fine Art
Art Prints & Home Décor
80%
Sales Increase
37%
Email Open Rate
6.5%
Click-Through Rate
$7
Revenue Per Email
The Challenge

Beautiful Art, Ugly Website

Artistica has been sharing their passion for art since 1980. Beautiful prints, canvases, and home décor that could make any living space sing. But their digital presence? Not so beautiful.

Their website was clunky, their emails were underperforming, and customers couldn't find what they wanted. They didn't need more traffic. They needed to convert the traffic they had.

  • Poor Mobile Experience — Add-to-cart buttons fell below the fold for 60% of mobile sessions
  • Confusing Navigation — Unclear filtering, inconsistent CTAs, poor product discovery
  • No Automation — No cart abandonment flows, no post-purchase nurturing, no retention strategy
The Solution

A Conversion Machine

We rebuilt their Shopify site with a focus on conversion and launched a full lifecycle email program to turn one-time buyers into repeat customers.

01

Analytics Review

Dug into bounce rates, exit pages, and conversion funnels. Mobile performance was lagging, especially on product pages.

02

UX Assessment

Navigation was unclear, filtering lacked structure, CTAs inconsistent. The site didn't support efficient discovery or checkout.

03

Heatmap Analysis

Hotjar data showed most users weren't reaching product CTAs. On mobile, add-to-cart buttons fell below the fold for 60% of sessions.

04

Website Redesign

Revamped navigation, seamless cross-selling (like framing options), and mobile-first product pages that convert.

05

Lifecycle Automation

Built automated journeys from first visit to second purchase. Cart abandonment, post-purchase nurturing, win-back campaigns.

The Work

Data-Driven Redesign

Artistica Website Redesign
Website
Redesigned E-Commerce Experience
Cleaner navigation, better product discovery, mobile-optimized CTAs
Artistica Heatmap Analysis
Analysis
Heatmap Analysis
Identified where users dropped off and what they ignored
Artistica Email Campaigns
Email
Email Campaign Results
37% open rates, 6.5% CTR, $7 revenue per email
The Results

Art That Sells Itself

80%
Sales Increase
An 80% jump in sales within just 4 months of launch.
37%
Email Open Rate
That's like having a conversation with 37 out of every 100 people you email.
6.5%
Click-Through Rate
Well above industry average. Emails that actually drive action.
$7
Revenue Per Email
Every email sent generates an average of $7 in revenue.

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