Flexibility Capital Case Study | Digital Shepherds

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Case Study

43% More Loan Applications

How we built an inbound pipeline for an outbound-only lender in 60 days.

Flexibility Capital

Small Business Lending

43%

More Applications

ROAS

$12

Cost Per Click

4.6%

Conversion Rate

The Challenge

100% Outbound, Zero Inbound

Flexibility Capital is a small business lender serving U.S. companies. Their entire acquisition model was outbound calls. No website funnel. No lead capture. No nurture.

When call volume dropped, so did applications. They needed a system that could generate leads without adding sales reps.

No Website Funnel — The site existed but wasn't built to convert visitors into applicants
No Lead Nurture — Prospects who weren't ready to apply had nowhere to go
Outbound Dependent — When call volume dipped, the entire business felt it

The Solution

Inbound Lead Engine

We built a complete inbound system from scratch. Website redesign, landing pages, email nurture, and paid media to drive qualified traffic.

Website Redesign

Rebuilt the site with conversion-focused UX. Clear value prop, trust signals, and streamlined application flow.

Dual Landing Pages

Created two pages: upper funnel for education and lead capture, lower funnel for ready-to-apply prospects.

Email Nurture Sequence

Built automated sequences for leads not ready to apply. Keep them warm until they're ready to move.

Paid Media Launch

Google Ads for high-intent searches, Meta retargeting to stay top of mind. Full GA4 tracking across the funnel.

The Work

Before & After

Before

Old Website

Generic layout, no clear conversion path, weak value proposition

After

Redesigned Website

Clear CTA, trust signals, conversion-focused UX

The Results

From Cold Calls to Inbound Pipeline

43%

More Applications

Loan applications increased 43% within 60 days of launch. No additional sales reps needed.

Return on Ad Spend

Every dollar spent on ads generated five dollars in revenue. Profitable from month one.

$12

Cost Per Click

Efficient paid media buying kept acquisition costs low while driving qualified traffic.