Hazorfim Case Study | Digital Shepherds

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Case Study

557% Email Revenue Increase

How we turned a dormant email list into the highest-performing revenue channel for a heritage silverware brand.

Hazorfim

Luxury Silverware & Judaica

557%

Email Revenue Increase

21%

Click-Through Rate

Days to Results

The Challenge

A Legacy Brand with a Silent Inbox

Hazorfim has been crafting exquisite silverware and Judaica for generations. Their products are world-class. Their email marketing? Nonexistent.

They had a list of customers who'd bought from them. But those customers never heard from them again. No sequences. No campaigns. No relationship.

No Email Strategy — Sporadic sends with no segmentation, personalization, or purpose
Dormant Customer List — Buyers who loved the product but never heard from the brand again
Zero Automation — No welcome series, no cart abandonment, no post-purchase flows

The Solution

Dynamic Emails That Feel Personal

We built an email engine that treats every subscriber as an individual. Dynamic content. Personalized products. Urgency that converts.

Dynamic Personalization

Every email changes based on who's reading it. Product recommendations, content blocks, and offers tailored to each subscriber's history.

Urgency-Driven Sequences

Three-email flows with countdown timers. Welcome offer, reminder, final hours. Creating real urgency without feeling pushy.

Automated Flows

Welcome series, browse abandonment, cart recovery, post-purchase. Every touchpoint mapped and automated.

Continuous Optimization

A/B tested subject lines, send times, and creative. Iterated based on data until we hit 21% click-through rates.

The Work

Emails That Actually Get Clicked

Email Sequence

3-Email Welcome Flow with Countdown

Welcome offer → Reminder → Final hours with live countdown timer

Dynamic Content

Personalized Welcome Email

Products change based on subscriber behavior

Results

Click-Through Rate Growth

From near-zero to steady 21%+ CTR

The Results

Numbers That Speak for Themselves

557%

Email Revenue Growth

Email became their highest-performing channel in under 90 days.

21%

Click-Through Rate

Industry average is 2-3%. We hit 21% and held it.

Days to Full Results

Complete email infrastructure rebuilt and generating revenue in three months.

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