Building Tel Aviv’s business community, one room at a time.
A private business gathering at Soho House Tel Aviv for founders, operators, investors, and creative professionals.
LinkedIn Strategies for Q4: Build the Profile That Books Meetings
Everyone assumes a LinkedIn profile is a catfish. Most of this room has the reverse problem. You're better than your profile, and whoever's deciding whether to reply never finds that out. We're going to take the profile you'd call finished and rebuild it piece by piece. Built in August so it works for Q4. Bring your laptop.
Built around the conversation, not the crowd.
Tel Aviv has enough panels, mixers, and founder meetups. This is a more intimate room: one useful session, the right people, and enough structure for conversations to become real.
Curated People
Members, founders, operators, investors, creatives, consultants, and senior professionals without forcing everyone into a startup-only box.
Useful Sessions
Each evening centers around a sharp topic with clear takeaways.
High-Trust Room
Thoughtful introductions and meaningful conversations without the pitch-fest energy or awkward badge-scanning.
A simple format that gets people talking.
Arrive
Check in, grab a drink, settle into the room.
Learn
A focused talk from a speaker worth listening to.
Discuss
Guided room prompts so the conversation has direction.
Connect
Open time for follow-ups, intros, and real networking.
Psychology of Pricing.
Led by Claire Chokron, this session focused on pricing, packaging, discounting, and how businesses communicate value.
Get the session slides
Enter your details to access the key frameworks from Claire Chokron’s pricing workshop at Soho House Tel Aviv.
People worth listening to.
Each session is led by someone with real experience, practical judgment, and a useful point of view.
Claire Chokron
Claire Chokron helps startups, scale-ups, and established companies rethink how they price, package, and communicate value. Formerly at Simon-Kucher, she has worked across food, retail, pharma, hospitality, medtech, SaaS, and AI.
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02
The Psychology of Pricing
Get slides
Yossi Levi
Yossi Levi works with businesses on acquisition, conversion, retention, and revenue systems. He hosts House Business Club to bring sharper business conversations into Soho House Tel Aviv.
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01
How to Build Your Entire Marketing System in 90 Minutes
Valuable professionals.
For people who want serious business conversations without turning the room into another pitch event.
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