D i g i t a l S h e p h e r d s

No Retainer No Guesswork

Here's Exactly What You Pay.

You pay once to build. Then you pay only when we deliver.

Pricing | Digital Shepherds

Two Components. That's It.

No retainers. No hidden fees. No confusing tiers. Just a setup fee to build your system and a revenue share when you grow.

01

Setup Fee

$15-20K
One-time · 50% at signing, 50% at launch

We build your complete acquisition system in approximately 4 weeks. Strategy, analytics, paid media, SEO foundations, and email sequences. A fully operational growth engine, not a strategy deck.

One-time investment
02

Revenue Share

25-40%
Of revenue growth · No cap · No minimum

After launch, you pay nothing until we deliver results. Once your cumulative growth exceeds your setup fee, we take our percentage of the growth. No results, no payment.

Pure performance

The Grace Period

Before we take a single dollar in revenue share, you earn back your entire setup fee in new revenue.

This isn't a guarantee. It's better. It's alignment. We don't win until you win bigger.

Your setup fee becomes the threshold. Once cumulative growth exceeds that threshold, the revenue share kicks in on everything above it.

1

You pay the setup fee

50% at signing, 50% when campaigns launch

2

We build and launch

Complete acquisition system in ~4 weeks

3

You keep the first $15-20K in growth

Your investment pays for itself first

4

Then we share the upside

Revenue share on all growth above the threshold

How It Actually Works

Real numbers. No ambiguity. Here's an example with a $15K setup fee and 30% revenue share.

Baseline Revenue
$50K/mo
Setup Fee
$15K
Revenue Share
30%
Month 1
$60K
+$10K growth
You owe: $0
Month 2
$62K
+$12K growth
You owe: $0
Month 2 Total
$22K
Cumulative growth
Threshold crossed!
Rev Share Due
$2,100
30% of $7K overshoot
First payment

From month 3 onward, you pay 30% of all monthly growth above baseline. You grew $22K in 2 months. You paid $2,100. You kept $19,900.

What's Included

The setup fee covers a complete acquisition system build. You get a fully operational growth engine, not a strategy document.

Discovery & Strategy

ICP definition, buyer journey mapping, competitor research, brand voice, asset audit, analytics audit, and execution brief.

Analytics & Tracking

GA4 audit and setup, conversion tracking, UTM structure, attribution setup, and shared acquisition dashboard.

Paid Social

Platform selection, funnel mapping, landing page creation, audience system, creative system, and campaign architecture.

Paid Search

Intent validation, keyword research, campaign structure, ad creation, conversion tracking, and bidding strategy.

SEO Foundations

Selling 7 pages, Big 5 content, technical baseline, learning center hub, and internal linking strategy.

Email Sequences

Welcome and onboarding, nurture sequences, follow-up automation, and lifecycle foundations.

What's Not Included

Full transparency. These are scoped and priced as add-ons if you need them.

Full Website Builds

If you need a complete Shopify, WordPress, or custom CMS build, it's scoped and priced separately based on complexity.

Typically $8,000 - $12,000

Advertising Spend

You pay media costs directly to the platforms (Meta, Google, etc.). We don't mark up or manage your ad payments. Minimum $4-5K/month.

Paid directly to platforms

FAQ

Why a 24-month term?

Building and optimizing acquisition systems takes time. The 24-month term gives us enough runway to build, test, iterate, and scale. There's a 12-month reassessment checkpoint where we review performance together.

What if it doesn't work?

If we don't grow your revenue, you don't pay revenue share. The grace period means you earn back your setup fee before we take anything. We're aligned with your success.

How is revenue tracked?

We use a mutually agreed system of record (Shopify, Stripe, your payment processor). Both parties sign off on monthly reports. No ambiguity, no disputes.

Can I exit early?

There's a 6-month lock-in period. After that, you can exit with 60-day notice and a termination fee (greater of $15K or 3x average monthly revenue share).

What's the baseline for revenue growth?

For established businesses, we compare each month to the same month last year. For newer businesses without 12 months of data, we negotiate a percentage of total revenue instead.

Is there a cap on revenue share?

No cap. This keeps us incentivized to keep growing your business, not coast once we hit a number. The more you grow, the more we both make.

Ready to Grow?

Let's talk about your business and see if we're a fit.

Book a Call